Performing a Yahoo image look for latin women streoytypes introduces images of scantily clad, olive skinned, raven haired, reddish lipped females. These women of all ages are often characterized as being alluring, spicy, and scorching. When mass media stereotypes will be internalized, they could be detrimental to how a woman vistas herself and limits her potential. For example , the media’s portrayal of Gloria via Modern Family has created a great expectation that all Latinas must be sexy, deafening, bombastic, and seductive with a thicker accent.

This typecasting triggers exoticism just where ethnic hispanics are described as things of desire for white men. This can even be seen in how a language is employed; a Spanish accent turns into sexy since it is evocative. This sexualization of a tradition can be detrimental to the way a girl views herself and exactly how she is cared for by her colleagues. It is important meant for the advertising to stop exoticizing latinas.